Advertising Intelligence Platform

Software Engineer (2013 — 2018)

Designed and built the UI for Unified’s enterprise advertising intelligence software—including a shared React component library used across teams—after joining to ship a multivariate Facebook ad-buying tool.

Tenure

Consultant → engineer

Launch

Ad-buying tool, Q1 2013

Component strategy

Pure-render React library

Scope

Multi-app design system

Context

Unified (unified.com, formerly Unified Social at unifiedsocial.com) is a New York advertising-technology company focused on paid social and omnichannel digital campaigns. I joined as a UI specialist in 2013 and stayed through 2018 as a software engineer, bridging product and engineering. Unified was later acquired by iHeartMedia in 2020.

Challenge

Enterprise social-advertising tools had to move from a Django-era buying interface to a scalable React platform that multiple product teams could share—without fragmenting UI patterns or slowing campaign operations.

Process & Approach

01
Joined as a consultant/UI specialist to design and build Unified’s multivariate Facebook ad-buying tool (launched Q1 2013) in HTML, CSS, and JavaScript/jQuery on Django/Python.
02
Converted to full-time software engineer: planned, designed, built, and maintained the UI of Unified’s enterprise advertising intelligence software.
03
Developed and managed a pure-render React component library for use across multiple applications and teams.
04
Mentored engineers on component and style usage, contributed to code reviews, and participated in hiring and interviews.
05
Worked as the product–engineering bridge so campaign, insights, and operations surfaces stayed consistent as the platform grew.